Researchers reveal how the America's Cup teaches businesses about rivalry

Imperial College London. By Laura Singleton.

Imperial researchers have won an Academy of Management award for a study that reveals how imitation can help businesses stay ahead of their rivals.

Dr Dmitry Sharapov, Assistant Professor, Department of  Innovation and Entrepreneurship and Dr Jan-Michael Ross, Assistant Professor, Department of Management, both from the Business School, won the Distinguished Paper Award at the annual Academy of Management Meeting in Vancouver, for a study that uses data from the America’s Cup to explore when imitation strategies can help business leaders stay ahead of multiple competitors.

The researchers used data from fleet sailing races of the America’s Cup World Series 2011-2013 to show how managers can make better business decisions in challenging environments. 

To mark the next stage of the 2015 America’s World Cup World Series, which opens today in Gothenburg, Sweden, you can watch a video of the researchers discussing their previous work on how imitating companies can benefit businesses in head-to-head competitions. This study also uses data from the America’s Cup and is featured in the Academy of Management Journal.

Read an interesting Q&A with the report's author here.

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