Bremont will bring its core values of precision, reliability and durability to the competition for the oldest trophy in sport as Official Timing Partner of the America’s Cup and ORACLE TEAM USA.
As Official Timing Partner, Bremont will be present throughout the international television broadcasts as well as on the race course with the Bremont logo gracing the ORACLE TEAM USA catamarans.
Bremont timekeeping will also embark on a very special project to produce a series of timepieces projected to set a new standard in sporting and luxury watch collections.
America's Cup Event Authority Director Russell Coutts explained, “Bremont partnering with the America’s Cup and ORACLE TEAM USA is hugely exciting because we love what they have done as a business, their products and what the brand stands for. We wanted to work closely with a company that brings passion and expertise to engineering expertise to create world class products.”
As children Bremont co-founders Nick and Giles English lived on a sailing boat built by their father Euan English, an ex-RAF pilot with a PhD in Aeronautical Engineering. He inspired his young sons with his knowledge of aviation, yacht construction and clock manufacture, leading them to form the Bremont Watch Company in 2002.
Giles English, who studied as a naval architect, said, “Nick and I grew up with both flying and sailing in our blood, so it's a dream-come-true that Bremont has the opportunity to support and promote the amazing story of this world-famous race, the America's Cup. We are honored to be involved in this prestigious event with such historical importance.”
The adventure, heritage and engineering fundamental to the Cup make the event a natural fit for Bremont. Nick English says, “As with all our partners we will look to learn from them and work closely on a technical level but we also intend to explore the Cup's rich history.”
From the start of the AC World Series in Portsmouth in July 2015 to the final race of the 35th America's Cup in Bermuda in June 2017, Bremont timing will be a key to success.
“Everything is down to the split second now with the boats,” said ORACLE TEAM USA skipper Jimmy Spithill. “Timing is the number one key piece of information for starting and maneuvers, so it is particularly important that we have partnered up with Bremont. This is a company that has a lot of experience in aviation, where timing is everything too, so ultimately I see this partnership as a competitive advantage.”
“The addition of an Official Timing Partner is a key commercial milestone for the America’s Cup,” said Harvey Schiller, the Commercial Commissioner of the event. “Along with our recently announced broadcast agreements momentum is building as we head into the summer and towards the first America’s Cup World Series racing in Portsmouth, England in July.”
– America's Cup Media