Recent negotiations between teams in the Americas Cup have created a lot of attention but the reality is these are hugely critical and exciting times for sport's oldest international competition and the stakes couldn't be higher.
An impending vote by all of the teams will rule whether or not a new, more dynamic ‘AC Class’ will be implememnted. It is a big call but the right one to make the Cup the sustainable event that it needs to become.
By reducing the size of the catamarans from 62ft to something nearer to the 45-footers we have all been developing over the last few months, and by standardising certain elements of the boat, we can all make savings.
This would in turn make it more attractive to new teams, sponsors and markets. The one thing the Americas Cup has always lacked is continuity and this is what we need to create by enticing new broadcasters, media and fans, creating a long-term vision for the commercial future of the Cup.
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