“I am honoured to have been chosen by the Executive to lead ISAF,” commented Sowrey. “Sailing has always been a passion for me, and to now combine this with my business knowledge is a great opportunity for me to affect a change and drive the sport and organisation forward. To be given the chance is a tremendous honour, and I look forward to the exciting challenge ahead and working with everyone associated to the sailing world.”
With a history of developing brands, services, sales and organisational capabilities, Sowrey will continue to progress ISAF in all aspects and move the organisation forward into a new era of commerce, programs and infrastructure. As well as global business experience, Sowrey has also given advisory support to the 5 West team and Alex Thomson Racing.
As CEO, Sowrey will be key in helping shape the vision and direction of the organisation, working in conjunction with the President, Carlo Croce, and the Executive Board.