Yaffa Media, the publisher of Australian Sailing + Yachting, Cruising Helmsman and mysailing.com.au, is pleased to announce the appointment of Todd Anderson as advertising manager for Queensland and the Northern Territory.
Todd is a very experienced and successful sailor, regularly campaigning his family's Mumm 36 Corum in RQYS races and IRC championships and also crewing as a helmsman on RP 66 Alive and Ker 50 Kerumba in offshore races. Corum was RQYS Division 1 Squadron Champion in 2010, 2014 and 2015 and placed second in Div 2 IRC in the 2010 & 2011 Brisbane-Gladstone Race.
Todd is also a very experienced media man. He began his sales career at FPC Magazines in 1995 and was appointed sales manager in 2000. In 2003 he set up his own media agency, Motor Media, which he continues to operate with his brother.
Motor Media represents Australia's leading motoring, outdoor and adventure magazine brands in Queensland, so his contract with Yaffa Media's sailing magazines and website is a natural extension of his work.
“I'm looking forward to working in an industry that I'm passionate about and where I hope my experience and contacts can make a difference,” Anderson said.
Publisher of the Yaffa sailing brands, Roger McMillan, said that Todd brings an ideal mix of sailing acumen and media experience to the role.
“With many of our biggest advertisers located in Queensland, it makes sense to have someone on the ground who can service their needs,” McMillan said. “But Todd is not just 'someone'. We couldn't have asked for a better combination of media and sailing skills.”
McMillan added that the recent announcement of a new “whole of industry” approach to promoting the sailing division made Todd's appointment necessary.
“Across the two magazines, the website, our bi-weekly newsletters and our two very active Facebook pages, we reach over 70,000 Australian sailors every month. We are now packaging our advertising in a way that allows advertisers and event managers to select the perfect media mix for their target markets. We're going to deliver marketing solutions that work for our clients, work for our readers and generate revenue for Yaffa. That will take a lot more work than just 'selling ads' so having Todd on board is absolutely essential.”
Todd Anderson can be contacted on mobile 0409 630 733, landline (07) 3245 5049 or by email to firstname.lastname@example.org.
About Yaffa Media
Yaffa Media began in Sydney 90 years ago as Yaffa Publishing, initially providing licensed photographs and crossword puzzles and publishing Newspaper News, the forerunner to AdNews which is still the advertising industry “bible”.
Today Yaffa Media publishes 35 consumer and business-to-business magazines, including leading names such as Australian Photography, Fishing World, Australian Flying, Great Walks, Sporting Shooter and Bicycling Australia, each with associated websites.