After 30 days of racing a press conference was held this afternoon in the Vendée Globe village, in the presence of Yves Auvinet who is President of the Vendée Globe and the Vendée Department, Lionel Pariset, who is the elected Vendée Globe delegate for the town of Les Sables d'Olonne and Jacques Caraës, the Race Director.
“For the first time in its history, the organization of the Vendée Globe had to face the challenge of a global health crisis. This unprecedented context forced all those involved in the event – organizers, sailors, teams, the public – to adapt so that the start would be given for the 33 competitors ready take on the round-the-world solo, non-stop, without assistance race. Despite these difficulties, the challenge has been met. After a month of racing the review is really excellent,” declared Yves Auvinet.
Today, almost one in two French people (49%) intend to follow the race according to the latest ODOXA – RTL – WINAMAX Barometer: it is better than the Tour de France cycling or Roland Garros!
Start Day, Sunday 8th November
The Start Live broadcast was carried on 41 TV channels (vs. 33 in 2016) and broadcast live in 190 countries (vs. 177 in 2016).
In France the live broadcast was transmitted by 13 broadcasters (vs 10 in 2016) with more than 4.1 million viewers in total watching the start (23% of cumulative audience share), notably on L'Equipe TV, France 3, BFM, and LCI.
Internationally, the race made a big breakthrough with 28 broadcasters (vs. 21 in 2016), notably in Great Britain, Switzerland, Spain, Germany and Japan.
Media coverage has grown significantly: With 192 million contacts generated, the media coverage of the start of the Vendée Globe is equivalent to a purchase of space representing 13.9 million euros with 16,239 articles published.
Digital media was also heavily used at the start with 1.39 million sessions and 5.48 million page views on the website. What is even more striking is that after 1 month of racing numbers are not dropping.
After 1 month of racing: interest in the Vendée Globe continues to grow
The website, the app (application), social networks and digital platforms are generating much higher traffic than in 2016.
31.2 million sessions for 1 month (vs 27.8 million for the 1st month in 2016)
170 million page views over the past month (vs. 122 million in 2016 over the 1st month)
250K active users at the start and 445K after one month of racing (vs 441k users overall in the 2016 edition)
Over the month, 46.5 million cumulative views on Dailymotion, YouTube, Facebook.
After 1 month, the 2020 edition already has over 400,000 more fans than the 2016 edition!
- Facebook: 379,426 subscribers (vs. 264,000 in 2016): + 44%
- Twitter: 90,500 followers (vs. 54,000 in 2016): + 68%
- English Twitter: 10,400 followers (created pre-start 2020)
- LinkedIn: 9,520 subscribers (created in 2020)
- Instagram: 168,000 subscribers (vs. 23,800 in 2016): + 606%
- YouTube: 94,100 subscribers (vs. 12,000 in 2016): + 684%
The Vendée Live show broadcast on Infosport+ has clearly been successful on digital media (Facebook, Dailymotion and YouTube) with on average three times as many viewers as in 2016 (45,000 on average in 2016 / 130,000 on average in 2020).
Newsletter: 200,000 subscribers, or three times as many as in 2016 (66,000 in 2016).