Researchers outline how businesses can learn from the America's Cup

Businesses can learn lessons from the America's Cup, one of the most prestigious sporting competitions in the world, say Imperial researchers.

The America’s Cup is a trophy awarded to the winner of a sailing competition between two yachts. One yacht, known as the defender, is from the club that currently holds the America’s Cup. The second yacht, known as the challenger, is from the club that competes for the cup. The competition has been running for more than 150 years.

According to researchers from Imperial College Business School, the America’s Cup can provide businesses with ideas for developing technologies. It can also offer business leaders examples about how to improve their strategic and tactical decision making. 

Ahead of the launch event for the 35th America’s Cup, which happened on 9 September, Maxine Myers caught up with researchers from Imperial College Business School: Dr Jan Michael Ross, Assistant Professor in the Management Department, and Dr Dmitry Sharapov, Post-Doctoral Research Fellow in the Innovation & Entrepreneurship Department. They discussed the innovation and strategy lessons that businesses can learn from the yachting race.

For full report head to Imperial College London. 

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