Navico's direct approach

Navico Australia is expanding its distribution network to supply Simrad and Northstar products directly to all Australian dealers and boat-builders from its Sydney logistics centre.

Navico Asia Pacific’s chief operations officer John Scott said several factors, including the strengthening Australian dollar and the establishment of Navico’s own support infrastructure, led to the conclusion that supplying direct was the best business model for the company.

“Our intention is to embark on a strong training program to ensure key dealers are not only trained on Simrad and Northstar premium level products, but also have direct access to second and third tier support infrastructure,” he said.

More information: Navico Australia, tel (02) 9936 1000, or visit

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