Navico launches GoFree a dedicated brand for digital marine solutuions

Navico  has announced the launch of its newest brand: GoFree.

Designed to deliver content and services to consumers in the way they have come to expect from modern household electronics, the GoFree brand works with Lowrance, Simrad and B&G multifunction displays (MFDs), as well as mobile devices. It gives boaters access to what they want, when and where they want it.

GoFree products include all existing Insight charts, Insight Genesis personalised mapping service with social map community data sharing, BioBase aquatic map Software as a Service (SaaS), the online GoFree Shop which offers content from Jeppesen, NV Charts and more, wireless telematics solutions and the GoFree family of mobile apps for iOS and Android products.

With the introduction of the GoFree brand, comes the  the launch of the GoFree Shop within the user interface of Lowrance, Simrad and B&G MFDs. GoFree Shop will provide the ability to download the latest software and purchase maps directly to an MFD via Wi-Fi, while enjoying a day on the water.

This changes the way boaters obtain content for compatible Lowrance, Simrad and B&G branded displays by allowing purchase, direct download and immediate use of Insight maps, Insight Genesis (including Social Map), and other 3rd party maps from GoFree partners. Boaters will have access to the charts they need, when and where they need them most.

GoFree Shop also allows users to be running the most up-to-date operating system with all of the features on an MFD by providing automatic software update notifications, direct download and installation. GoFree Shop also allows registered Insight Genesis users to upload sonar logs to the Insight Genesis online service directly from an MFD for personal chart creation and Social Map community data sharing.

Available in Q1 2015, GoFree Shop for compatible MFDs and navigation systems will require a one-time, free, software update, a GoFree WiFi-1 wireless gateway with access to a Wi-Fi hotspot or mobile tethered link. GoFree Shop will be available for Lowrance HDS Gen2 Touch, Simrad NSS Evo2, Simrad NSO Evo2 and B&G Zeus2 series displays.

In addition to the introduction of GoFree Shop for the MFD’s, the GoFree Shop website will be launched which will support GoFree-branded content giving customers the choice of downloading charts and software from home. A convenient resource for discovering and downloading content, the GoFree Shop website will provide access to a large collection of marine maps.

The online store allows users to browse, purchase and download content for a compatible Lowrance, Simrad and B&G-branded navigational device via memory card or USB flash drive. To make a purchase, enter existing Insight Store/Insight Genesis account credentials or create a new account.

For more information on GoFree, the GoFree Shop, the GoFree App or the entire line of Navico marine electronics, contact:

1300 NAVICO in Australia

0800 4 NAVICO in New Zealand.

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