Sanctuary Cove International Boat Show delivers a blockbuster event

The 33rd annual Sanctuary Cove International Boat Show (SCIBS) has upped the ante again, cruising into another successful year with outstanding attendance contributing to climatic sales and an exuberant atmosphere.

Across four action-packed days, SCIBS welcomed 43,852 boating enthusiasts to the sold-out show to view more than 1,000 products and 600 vessels from over 337 exhibitors with an impressive 251 boats on water, a 20 per cent year-on-year increase.

Two people talking to potential customers at watermaker stand.
More than 1,000 products were on display. Pic – Darren Gill

SCIBS rolled out the red carpet with a showstopping line up of global and Australian premieres, including launches from local manufacturers Maritimo and Riviera, alongside other luxury superyachts, trailer boats, personal watercraft and the latest marine technology.

SCIBS General Manager Johan Hasser said Mulpha’s continued investment in Sanctuary Cove, including the recent marina expansion, has allowed the Show to increase its footprint, attracting a record number of exhibitors who reported remarkable sales.

“SCIBS 2022 was the hottest ticket on the Gold Coast this weekend, attracting a high-calibre audience that translated into resounding commercial success in terms of sales,” Mr Hasser said.

“The economic impact of SCIBS 2022 will continue to influence the event, tourism and marine sectors, fuelling sales, creating employment, generating tourism dollars and increasing visitor nights in the region.”

Specialising in catamarans and multihulls, Multihull Solutions Marketing Manager Rachel Crook said the dealership had an incredible few days at SCIBS, welcoming a consistent flow of genuine buyers.

“We’ve seen sales across a number of models, both new and preowned, including the Neel- Trimarans Neel 43, which had its Australian launch at SCIBS,” Ms Crook said.

“The Show isn’t just about sales, it also gives us the opportunity to meet our wonderful clients and team members who have been stuck over borders throughout the pandemic.”

Victoria-based Whittley Boats Sales & Marketing Director Alan Whittley said this year’s SCIBS generated the brand’s strongest sales ever.

“We were surprised with the number of people we had through, weather permitting, with particularly high sales across the larger CR sports cruiser series and SL performance fishing series models,” Mr Whittley said.

With the Australian-first showing of the Sea Fox 328 Commander, the 2022 Sea-Doo Fish Pro range and 12 new colourways of the SEABOB line up, JSW Powersports General Manager Tom Niederer reported an elevated level of enquiry across the four-day event.

Two musicians smiling for the camera.
The entertainment. Pic – Darren Gill

“We were thrilled to show off our massive range with a record show of Sea Fox, Malibu, Axis and SEABOB products,” Mr Niederer said.

Sunpower Yachts Managing Director Grant Hudson was similarly impressed by the number of people through the doors and the interest around the solar-powered technology on board their vessels.

“It’s amazing to witness solid chatter in the industry around the move to solar electric technology and we can’t wait to see what the next few years will bring,” Mr Hudson said.

SCIBS 2022 also marked a momentous milestone with major partner Bentley Brisbane & Gold Coast, which celebrated a decade-long association with the Show with the display of four custom cars specially commissioned for the occasion.

Bentley Brisbane & Gold Coast Group Marketing Manager Clinton Wright said the luxury marque was delighted to commemorate a significant anniversary with SCIBS.

“We’ve seen incredible uptake throughout the Show with three new Bentleys sold as well as immense interest in our bespoke Bentley by Mulliner program, which saw more than 15 people meet with our onsite designers to customise their cars,” Mr Wright said.

Likewise, SCIBS sponsor Volvo Penta attracted interest in its innovative marine leisure engine and propulsion systems on The Promenade.

Head of Volvo Penta Martin Skoglund said: “We were so excited to be back for another year at SCIBS as our stand presence continues to increase year on year.”

“Overall, we’ve had a great turnout and have loved the opportunity to meet with customers, show support to our OEMs and further grow the Volvo Penta brand,” Mr Skoglund said.

Within The Pavilions, BLA, the boating, lifestyle and adventure experts, brought industry- leading brands Minn Kota, Humminbird, Dometic Outdoor, CZone, Cannon, Mastervolt, Lewmar, BEP, Blue Sea Systems, JBL, OceanLED, Scanstrut and RAM Mounts as well as its BLA Marine Performance Series of products.

BLA also showcased two new training boats, the Hummingbird Formosa and Dometic Outdoor Powercat, on The Marina at this year’s show.

BLA Marketing Manager James King said: “We haven’t been to SCIBS since 2019 and it’s so exciting to find our way back on the boat show circuit.”

“We have not only had interest and enquiries across our range of stocked brands, but the event has also been an opportunity to reenergise our staff as their hard work from the past two years starts to pay off.”

In an Australian event first, marine technology leaders Garmin displayed the new Garmin Livescope Plus System, Garmin Boat Switch and Garmin Surround View Camera System, which OEM Government and Commercial Manager for Australia and New Zealand Gordon Triplett said were received with enthusiasm.

“There is such an industry buzz with consumer demand for products and it’s great to see marine lifestyle lovers all gathered in one place at SCIBS – the atmosphere at this year’s event has been amazing,” Mr Triplett said.

Queensland Marine Centre (QMC) had a strong presence in the Sports, Fishing & Leisure Precinct, hosting global brands Boston Whaler, Sea Ray, Mastercraft, Protector and Crest.

QMC’s Managing Director Andrew Bennett said: “SCIBS always gives us a great opportunity to not only engage with consumers, but also forge partnerships with other exhibitors.”

Premium motor yacht manufacturer Riviera showcased its largest fleet ever with 12 vessels on display, including three Australian premieres: the 4600 Sport Yacht Platinum Edition, 78 Motor Yacht and the exclusive reveal of the new 465 SUV model.

“Riviera welcomed many returning and new owners to our family with yachts purchased across the exceptional 24-model collection of sport yachts, SUV, sport motor yachts and motor yachts as part of the exclusive Riviera Festival of Boating held at our SCIBS display,” Riviera Owner Rodney Longhurst said.

Maritimo boats at the marina and flags.
The Maritimo display. Pic – Darren Gill

Leading Australian luxury cruiser manufacturer Maritimo had an exceptional reception for its three global exclusives, the M60 Flybridge Motor Yacht, M600 Offshore Flybridge and S600 Offshore Sedan, with a number of sales on the board.

Managing Director Tom Barry-Cotter said: “It’s fantastic to have a show like SCIBS, especially for Australian manufacturers, to use as a platform to launch new models direct to serious buyers.”

Princess Yachts Australia also debuted a world premiere on water with its award-winning, upgraded F Class Flybridge Yacht.

Dealer Principal Greg Haines said: “SCIBS 2022 has been a fantastic event for Princess with lots of interest in the brand and plenty of people attending despite the wet weather.”

Sanctuary Cove also saw the flow-on effects from the engaged audience with Mulpha General Manager for International Sales & Marketing John Hughes noting the sale of two apartments in the luxury Harbour One complex.

“We not only sold boats but properties, too,” Mr Hughes said. “We saw very strong interest in land and apartments throughout the Boat Show with a steady stream of buyers in our property showroom.”

SCIBS returns for its 34th annual Boat Show from Thursday 25 to Sunday 28 May 2023.

Running from 19 to 22 May 2022, the 33rd Sanctuary Cove International Boat Show (SCIBS) attracted more than 43,000 visitors and 337 exhibitors to showcase over 600 boats and 1,000 marine products across four days.

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