Helly Hansen opens first Sydney flagship store

Scandinavian apparel and footwear brand Helly Hansen have announced the opening of their first Sydney Concept Store, at Chatswood Chase Shopping Centre.

Located at the busy Victoria St Entrance, the 170sqm store features acontemporary fit out with 14m high ceilings that showcase the brand’s commitment to design innovation.

The store will reinforce the brand’s presence in the Australian market, complementing stores inMelbourne's CBD and Chadstone Shopping Centre as well as the recent launch of the Australian and New Zealand website.

The Chatswood store will feature a comprehensive range of the latest performance outdoor apparel and footwear, catering for a range of sporting enthusiasts, including sailing.

There will also be exclusive collections from the latest Helly Hansen sportswear ranges from Europe. ‘We are really excited to have such a fantastic showcase for the brand in the Sydney market.’ Blue Rock General Manager, Craig Ryan stated. ‘The store is a great reflection of what Helly Hansen stands for and our confidence in the brand’s potential in Australasia.’

For more information on Helly Hansen or to locate a stockist phone 03) 9338 5099 or visit

www.hellyhansen.com.au