advertise

Advertise on mysailing.com.au

The no. 1 website for sailing enthusiasts

From the publishers of Cruising Helmsman and Australian Sailing + Yachting. Over 30 years of involvement in the sailing industry.

Utilising the combined editorial resources of Australian Sailing + Yachting and Cruising Helmsman, mysailing.com.au delivers the latest sailing news, race results, boat tests and behind the scenes analysis to our highly targeted readership of big spenders.

Mysailing.com.au is accessed by over *20,000 sailing enthusiasts each month, and is growing at unprecedented levels.

The site covers a wide range of sailing subjects such as:

• Latest news
• Practical advice
• Destinations
• New products
• New boats
• Boats for sale
• Blogs

It is a now a well established world class website that continues to grow each month, importantly delivering high engagement for advertisers who are actively interested in the subject matter on offer. The weekly mysailing newsletter is also growing and offers a more direct access route for advertisers looking for immediate return on investment.

Mysailing.com.au offers the following features and benefits to advertisers:

• Immediacy to market – 24.7 round the clock content and advertising opportunities available
• High Impact Advertising Inventory – available throughout site (Banners, Islands and Tile advertising)
• Direct Marketing – send your message directly to our influential and loyal email subscribers, all 6,000 plus of them. We design and implement campaign for you.
• High User Engagement – be a part of our competitions and weekly newsletter updates.

ADVERTISING RATES: WEBSITE

FILE REQUIREMENTS:

• Maximum file size 39K
• Include click-through URL
• Files can be Flash (swf files), static GIFs or animated GIFs
• Flash files should be in Flash 7 format
• If supplying Flash files a backup GIF must also be supplied
• The website will target browsers that work with the ad through our ad server- unsupported browsers will be served the alternative GIF file supplied
• Animation must not contain strobing effects
• Looping should be continuous
• The creative should not disable fields or functionality of the site
• The creative should not disable browser back buttons or force any plugins to be downloaded
• Material deadline 5 days prior
• Send files to joannaz@yaffa.com.au

Production inquiries:
Joanna Zdanowicz
P: 02 9213 8301
E: joannaz@yaffa.com.au

ADVERTISING RATES: NEWSLETTER

FILE REQUIREMENTS:

• Static or animated GIF files only
• No rich media or Flash creatives
• Maximum file size 39K
• Include click-through URL
• Maximum 70 characters for text links
• Material deadline 5 days prior
• Send files to joannaz@yaffa.com.au

Production inquiries:
Joanna Zdanowicz
P: 02 9213 8301
E: joannaz@yaffa.com.au


Direct marketing – client email blasts

$2,800 + GST – Dedicated email blasts to our loyal and dedicated audience of Sailing enthusiasts.

BOOKINGS

For more information, or to make bookings, contact:
Peter Rendle
P: (02) 9213 8259
E: peterrendle@yaffa.com.au

Click here for more information about how to advertise in Australian Sailing + Yachting
Click here for more information about how to advertise in Cruising Helmsman

Note: Detailed Mysailing website traffic reports are available on request.
All statistics and data via *Google Analytics http://www.google.com/